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Department of Journalism - Master of Communication and Media Studies
"Started in 2008. Started as a two year masters course in Mass Media or Mass Communication "M.S. Communication" Course. Then it became "M.A. in Communication". Now it is back to its unique title "MCMS" or Master of Communication and Media Studies."
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| This course is unique with respect to offering up to-date syllabus. The course content is updated every year keeping in mind academic needs and professional demands of various and latest forms of mass media.
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| The course has three specialisations -1) Broadcast Communication, 2) Corporate Communication, and 3) Print & New Media
Journalism.
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| The Dept of Mass Communication is unique in that it has a state of the art and new Television Studio with FCP Editing facilities and a large studio.
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| The Department is also in-charge of SARANG 107.8 FM Community Radio. Students get hands-on experience in handling the station, producing programmes, live and on-going training in RJ-ing, reporting, interviewing, recording, editing techniques.
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| The Radio infrastructure consists of two modern & well equipped studios (with telephone hybrids for phone-ins), control rooms, RJ rooms, and other broadcast facilities.
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| Other significant features are:
- Two internships a year - one for general and the other in the specialised stream.
- Tie-up with media companies for future placements.
- Excellent rapport with media agencies; students actively involved with the media - critiquing and contributing
- Active participation in the social life of the city
- Computer, Internet, 3-libraries (Department, PG centres, and College central library), campus television, student reporting
- for the College web site, TV, radio, etc.
- Students involved with Blogging in the College Blog.
- Well qualified staff with doctorates
- Visiting faculty from the industry, with long experience in teaching & industry
- Expert guest faculty
- Sarang - The one and the only Community Radio of coastal Karnataka.
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SARANG 107.8 MHz, Community Radio
Tagline – Celebrate Colours of Life
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- Location – St Aloysius College (Autonomous) Mangalore
- Reach – Puttur, Manjeshwar, Padubidri, Haleyangadi, B.C. Road, Mudipu, Ammembala, Chelur, etc. in around Mangalore
- SARANG 107.8 represents harmonious co-existence of multiplicity of communities of Mangalore – unity in diversity
- Stands for spotted deer, peacock, musical instrument, Hindustani rag,
- St Aloysius Radio maNGalore 107.8 MHz
- Gift of love and Social commitment from St Aloysius to local communities
- Active participation from local communities, NGO’s, educational, medical, legal institutions
- Regular broadcasts in Konkani, Tulu (local mother tongues), Kannada (state language), and English
- Occasional broadcasts in Malayalam & Beary
- Active volunteers from the communities
- Field
- St Aloysius & other local school/ colleges students’ zestful participation
| Programs
| o Health & Hygiene – recorded & live programs
o Agricultural issues - recorded & live programs
o Legal issues - recorded & live programs
o Child rights, with special slots for children – twice every week
o Fisher folk
o Day labourers
o Human rights, women’s rights
o Programs for youth – better social, ethical, moral values
o Social, developmental, educational issues with entertainment value
o Local talent
o Folk culture – specially from Konkani & Tulu communities
o Science and scientific temper – live programs
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Master of Communication and Media Studies (M.C.M.S.) Syllabus | Semester I | P. 101.1: Theories of Communication
P. 102.1: Development of Media
P. 103.1: Reporting
P. 104.1: Editing
P. 105.1: Media Law and Ethics | | | | Semester II | P. 101.2: Communication Research Methods
P. 202.2: Introduction to Broadcast Media
P. 203.2: Corporate Communication
P. 204:2: Photojournalism and Imaging Techniques
P. 205.2: Media Management | | | | Semester III | | First THREE papers are obligatory. In the specialization category, chosen between ANY of the three groups, each group consists of TWO papers in the THIRD semester, and ONE more paper with a PROJECT in the fourth. | | | P. 101.3 Development Communication
P. 102.3 Marketing Communication and Advertising
P.103.3 Creative Communication | | | | Specialisation {choose ANY ONE group} | | | Specialisation 1:
P. 104.3A (BM): Television News
P. 105.3B (BM): Radio Production | | | Specialisation 2:
P. 106.3A (PNM): On Line Journalism
P. 107.3B (PNM): Business Journalism | | | Specialisation 3;
P. 108.3A: (CC): Market Research and Marketing
P. 109.3B: (CC): Organizational Communication | | | | Semester IV | Obligatory Papers:
P. 101.4: Media, Culture and Globalisation
P. 102.4A: Political Communication /
P. 102.4B: Environment and Media, &
P. 103:4: Dissertation (compulsory for all) | | | Optional Papers
Specializations (continuation of the III Semester) | | | Broadcast Media:
P.104. 4A: (BM): Film Studies
P.105. 4B: Project: documentary film AND Radio feature production
| | | Specialization 2: Print and New Media Journalism (CODE- PNM)
P. 106.4A: (PNM): Technical writing and content writing
P. 107.4B (PNM): Project on Web page/ news portal design [architecture, content, features, etc. entire page – complete
website eg: 10 – 15 page -]
| | | Specialization 3: Corporate Communication ( CODE- CC)
P. 108.4A: (CC): Brand Planning and Management
P. 109.4B: (CC): Project - Plan and execute an event for a social cause.[Eg: Event Management/ PR event –
press release, etc; -could b with an NGO. Plan & manage entire event]
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