Master of Communication and Media Studies - M.C.M.S. - St. Aloysius College Institutions

Communication is as old as human beings themselves. Mass communication is communication of mass generated messages for mass audiences often reaching all over the world. Mass communication benefits millions of people who seek information on a variety of issues and topics.

Mass communication is the word used to describe the academic study of diverse ways by which individuals and units convey information to large sections of the population all at once through mass media i.e. newspaper, radio, TV, magazines and films. Journalism is a discipline of collecting, analyzing, verifying and representing information regarding current events, trends, issues and people. Those who practice journalism are known as journalists. Mass communication has emerged as a practical career choice for a huge number of youth in the recent years.

Master in Communication and Media Studies (MCMS) is a two year full time program offered by St. Aloysius College (autonomous). The course is a healthy mix of theoretical and practical approach – with both getting equal emphasis. Along with classroom teaching, MCMS employs various on-field activities like real-time news reporting, on-field TV news coverage, developing actual advertising campaigns, etc.

Students get industry level exposure with industry trained staff and equipment. For specialized expertise, we have a host of professionals belonging to the media industry from various parts of the country providing guest lectures / interaction sessions with students throughout the year.

COURSE OBJECTIVES

To impart lay foundation in the theoretical aspects of mass communication and its principles
To help students integrate their learning with adequate practical experience
To train youngsters in all streams of media with optimum practical exposure
To equip students with necessary skills and expertise to join the industry with ease by developing core competencies in industry standard education

Our Master in Communication and Media Studies course is designed to offer the best of theoretical and practical knowledge by covering all aspects of the media, besides the specializations.

Through various media related activities spread across two years, students are trained to evolve as consummate media professionals by our faculty, who have the required industry exposure and ties.

The Master in Communication and Media Studies course offers
specialization in:

Broadcast Communication
Corporate Communication
Print and New Media Journalism

During specialization, students are required to work on their dissertation. Besides, they will also do their full-pledged projects in their specialised areas. In addition, students are also required to undergo 10-weeks internships in various media houses, advertising agencies, PR houses and production houses.

Department of Mass Communication is equipped with good infrastructure. Students get the required hands-on experience in various technical aspects of media through a television studio with PD cameras and Apple Mac (FCP) for video editing. For daily broadcast learning experience, students have a Community Radio SARANG 107.8FM, managed by the Dept of Mass Communication.

Practical Industry Exposure:

The Department has tie-ups with local television channels in Mangalore. The students produce content including weekly news bulletins, short features and other programs for telecast to a wide audience on the channel.

Students also provide content for news portals adding depth to their CV. Department, along with the students, organizes various seminars, workshops and film festivals that helps in uplifting quality of their learning.

Highlights of the Department

Academically well qualified staff with Doctorates & UGC – NET exams
Known for research with projects from reputed research organisations and funding agencies
Regular guest lectures from the industry persons and practicing media personnel
Practical exposure to media matters on a daily basis
Media visits and tours
Well-equipped and regularly upgraded infrastructure
Experience of organizing workshops, seminars and film festivals at national level
Cordial relationships with the industry and good standing of Department in the media industry

Master of Communication and Media Studies (M.C.M.S.) Syllabus

Semester I

Theories of Communication
Development of Media
Advanced Reporting and Editing
Media Management
Media Law and Ethics

Semester II

Communication Research Methods
Introduction to Broadcast Media
Creative Communication
Corporate Communication
Development Communication

Semester III

First THREE papers are obligatory. In the specialization category, chosen between ANY of the three groups, each group consists of TWO papers in the THIRD semester, and ONE more paper with a PROJECT in the fourth.

Environment and Media
Marketing Communication and Advertising
Choice based credit paper from any other faculty

Specialisation {choose ANY ONE group}

Group 1: Broadcast Communication
Television News
Radio Production

Group 2: Print and New Media Journalism
On Line Journalism
Business Journalism

Group 3; Corporate Communication
Market Research and Marketing
Organizational Communication

Semester IV

Obligatory Papers:
Media, Culture and Globalisation
Political Communication /
Dissertation (compulsory for all)

Optional Papers
Specializations

Group 1: Broadcast Media:
Film Studies
Project: documentary film AND Radio feature production

Group 2: Print and New Media Journalism
Technical writing and content writing
Project

Group 3: Corporate Communication
Brand Planning and Management
Project

Career Options:

Faculty

Dr. Richard Rego SJ, Head of the Department

Rev Dr. Richard Rego SJ heads the Department of Mass Communication & Journalism at St Aloysius College. Besides clearing UGC-NET, he holds a Ph.D in Cinema from Pune University and M.S. in Communication from Bangalore University and has done his PGDCA from St Joseph’s College Bangalore. He is the Founder and Director of Community Radio SARANG 107.8FM. He has been teaching Mass Media at St. Aloysius College since 2000.

He has published two study material books, “Working for Media” (Eng) and “Madhyama Baravanige” (Kan) for Mangalore University. His documentary film on 33 Konkani communities and a research book, “Suvarna Karntakanth Konkani Lok”, for Karnataka State Konkani Sahitya Academy adds to his credits. He has secured a Library Fellowship from Centre for the Study of Culture and Society, Bangalore. He is presently working on the Major Content Production Project for National Mission on Education (Higher Education), Ministry of HRD, Delhi. He has been a resource person on Community Broadcasting at national level at Delhi, Goa, Mumbai and Karnataka. Regular contributor to various Konkani periodicals and English-Kannada dailies and has done TV (DD) interviews and Radio (AIR) programs.

Mr. Vishal Nayak

Teaches Corporate Communication, Brand Management, Advertising and Markerting Communications. He holds a PG degree in Mass Communication with the specialization in Broadcast Media from Manipal Institute of Communication. Mr. Nayak comes with good industry experience in designing and implementing various successful marketing and advertising campaigns for global audiences. He has six years’ industry experience as a copywriter and marketing communications professional for multi-nationals, software firms, market research firms, consumer goods companies and educational institutions. His career accomplishments include being featured as one of the 110 international marketers (and the only Indian) whose online to be featured in Marketing Sherpa’s Yearly Wisdom Report 2007.

Ms Laxmi Shenoy

Laxmi Shenoy holds an MS in Mass Communication with the specialization in Corporate Communication from Manipal Institute of Communication. She has hands on experience in event management, and comes with sound industry experience in managing events and public relations. She has secured training from Headlines Today and DNA and has also worked with Film Society, Bangalore.

Visiting Faculty

Adam Clapham - has worked at BBC Television for over twenty years as a director, becoming the senior executive producer in its documentaries department. He was awarded an Imperial Relations Trust bursary to study media in India and a Leverhulme scholarship for research in Sri Lanka. He is the author of “As Nature Intended”, a pictorial history of the nudists, and “Beware Falling Coconuts”.

Mr John Thomas – former news editor at Deccan Herald, AFP, & Reuters; former editor of Vijay Times and Statesman, founding member of ACJ, vice dean of IIJNM and ISB&M. Currently chair at EMDI Institute of Media and Communication.

Mr Nandagopal – former journalist at Asian Age and Times of India with 14 years of experience, and is a media activist. He is the Convener of Centre for Integrated Learning.

Mr Aniisu Verghese – An MBA twelve years of experience in Internal Communication. Currently he is India Internal Communications Lead at Sapient. He has rich experience with Leo Burnett, Saatchi & Saatchi, i-flex solutions and Accenture. He has won several employee communication awards and writes regularly for management and industry publications. Aniisu is passionate about engaging fellow communication practitioners through workshops and presentations. Outside of work, he runs Friends for Life, a road safety NGO and is a visiting faculty at leading business schools in South India.

Besides, a number of practicing media persons from Mangalore, Bangalore, and Mumbai.

SARANG 107.8 MHz, Community Radio

Tagline – Celebrate Colours of Life

Location – St Aloysius College (Autonomous) Mangalore
Reach – Puttur, Manjeshwar, Padubidri, Haleyangadi, B.C. Road, Mudipu, Ammembala, Chelur, etc. in around Mangalore
SARANG 107.8 represents harmonious co-existence of multiplicity of communities of Mangalore – unity in diversity
Stands for spotted deer, peacock, musical instrument, Hindustani rag,
St Aloysius Radio maNGalore 107.8 MHz
Gift of love and Social commitment from St Aloysius to local communities
Active participation from local communities, NGO’s, educational, medical, legal institutions
Regular broadcasts in Konkani, Tulu (local mother tongues), Kannada (state language), and English
Occasional broadcasts in Malayalam & Beary
Active volunteers from the communities
Field
St Aloysius & other local school/ colleges students’ zestful participation

Programs

o Health & Hygiene – recorded & live programs
o Agricultural issues - recorded & live programs
o Legal issues - recorded & live programs
o Child rights, with special slots for children – twice every week
o Fisher folk
o Day labourers
o Human rights, women’s rights
o Programs for youth – better social, ethical, moral values
o Social, developmental, educational issues with entertainment value
o Local talent
o Folk culture – specially from Konkani & Tulu communities
o Science and scientific temper – live programs

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